#advertiser exodus

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TechCrunch
5 months ago
Marketing

X loses Paris Hilton's 11:11 Media partnership in latest brand pull-out | TechCrunch

Paris Hilton's media company, 11:11 Media, is pulling out of its partnership with X (formerly Twitter) due to concerns about antisemitism and pro-Nazi content on the platform.
Numerous other high-profile brands, including Apple, Disney, and Warner Bros., have already paused or stopped their spending on X due to brand safety concerns.
Despite X's claims about having brand safety controls in place, a report showed that ads were running next to hateful content on the platform. [ more ]
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